Jez's Notebook | June, 2016 Archive

The Just 1 Project – revolutionising fundraising using social media

The Just 1 Project is raising £500,000 for 5 charities in just 5 months using only social media

The Just 1 Project is raising £500,000 for 5 charities in just 5 months using only social media

Today is a monumental day for me, both professionally and personally. Back in January 2016, in fact on New Year’s Day, I decided that I wanted to do something this year for charity; something different to the many fundraising campaigns and activities I’m normally involved in.

I wanted to raise a large amount of money for very deserving charities but didn’t want to throw myself out of a plane, or to tip ice cold water over my head. To raise big money for charity, typically you need to find lots of people and many of them need to donate large sums.

The next day, I watched the film “Pay it Forward” with Jon Bon Jovi and Kevin Spacey and it struck me that with social media we have a wonderful opportunity to pay it forward using our social media connections. I grabbed a calculator and worked out that if the average person on Facebook has 200 friends, within 3 lots of connections sharing something, we could reach 1 million people.

1 million!

What if each of those people only donated £1 – no commitment to monthly direct debits, not £20 or £5 but just £1 and they then also shared the fundraising campaign with their friends? If those friends in turn donated £1 and continued to pay it forward, it could revolutionise not only the way that we donate to charity but also how charities fundraise, too.

I’ve called it The Just 1 Project because all I’m asking from you is to donate £1 and then share it once on social media… now, of course, you can donate more and you can share the heck out of it because both the donation and the sharing are important tot he success of raising HALF A MILLION POUNDS for charity.

We can all be a part of something truly extraordinary.

The charities who will each benefit from a fifth share of 100% of the total funds raised are: Roald Dahl’s Marvellous Children’s Charity; Youth Sport Trust; Brain Tumour Research; BASICS-Herfordshire and the Contented Dementia Trust. I chose charities, which impacted on the full life cycle but it wasn’t easy selecting only 5!

So please, click here to go directly to The Just 1 Project website to donate your £1 (or as much as you wish) using the Virgin Money Giving page and to share the project on social media.

You can read about the social psychology aspect of the project on the website, too – I’m interested to discover what it is that makes us want to give to charity; why some people may share but not donate, others may donate but not share and others still may do neither. I’m hoping that when we have raised the £500,000, we will be able to share some of that social psychology information with charities, to help them better understand how to raise large amounts of money using only social media.