Why CSR (Corporate Social Responsibility)?
In short – why not? Aside from any ethical or moral arguments, starting a journey to becoming g a “responsible business”; taking into consideration ways your organisation can help others, or at least champion or support good causes, is actually a smart and considered commercial decision, too. According to Business Case for Purpose, companies with a clearly defined sense of purpose are up to 50% more likely to successfully expand into a new market.
Actively creating a sustainability project, or considering how your business might be seen to be more responsible, engages existing employees; is more attractive to graduates and individuals with a greater sense of work ethic, and is welcomed by key stakeholders as a sign of future protection. It’s also a PR and marketing department’s dream!
Why Now?
In any time of uncertainty; period of change, or moment of reflection, humans need something to believe in: something to positively capture our attention and inspire us. Off the back of Brexit, our attention is now dominated by Corona virus. While both
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