Jez's Notebook

“Jez Rose is mad – but he’s the best!” – Why does it work?

Some people have said my style is “unconventional”; “out of this world” and “highly energetic” – in fact a client recently said of me in their industry magazine: “Jez Rose is mad – but he’s the best!”. I know my presentations are fun, as that’s intentional, but there’s a serious, scientific foundation to my method…


Humans have pretty poor attention spans, generally. Getting 250 people together in a room, each with their own desires, learning needs and interests means you’re always going to struggle with maintaining everyone’s attention. Natural peaks and drops in the attention of your delegates is normal, however, it can be quite dramatic. The graph below shows how attention span dwindles over time and is immediately perked after a break – that’s why everyone charges out at the slightest hint that there is a coffee break approaching – they need it!

Getting the most from an external speaker – the secrets to hiring a good conference speaker


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When choosing a keynote speaker to speak at your conference or event, it is important to view it as the important investment that it is.  I have heard of – and seen – many professional conference speakers with excellent reputations and glowing testimonials, deliver presentations that are not well received.

These secrets will help maximise your ROI and ensure you get the best from your chosen business speaker:

As a recent client of mine from P&G quite rightly said to me: “time is of secondary importance”.  Cut the speaker’s allotted time at your peril. Professional conference speakers spend a lot of time and effort perfecting their presentation to create something powerful, which hopefully inspires and motivates: you are investing in a specialist in their field to speak to you.  If you reduce the time the speaker has to effectively deliver their presentation, you not only reduce the impact but it almost always doesn’t allow time to have the impact you hoped for.

Allow time for the keynote speaker to sound check.  This is critical.  If you cannot hear the conference speaker properly, the entire presentation will be tainted .  There’s nothing worse than trying to listen to someone when the microphone keeps cutting out or is distorted.  People simply lose interest and then you’ve wasted your investment.

Complex Communication

Communicating effectively can be a really complex task – particularly with humans – because language plays such an important part.  Most of the time it’s overly complicated because there is either emotion involved, or too many words. Let me give you a fun example you can use to highlight the point with your team:

What sentence has the word ‘and’ 5 times in a row and makes perfect sense?  Have a think…

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