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When choosing a keynote speaker to speak at your conference or event, it is important to view it as the important investment that it is. I have heard of – and seen – many professional conference speakers with excellent reputations and glowing testimonials, deliver presentations that are not well received.
These secrets will help maximise your ROI and ensure you get the best from your chosen business speaker:
As a recent client of mine from P&G quite rightly said to me: “time is of secondary importance”. Cut the speaker’s allotted time at your peril. Professional conference speakers spend a lot of time and effort perfecting their presentation to create something powerful, which hopefully inspires and motivates: you are investing in a specialist in their field to speak to you. If you reduce the time the speaker has to effectively deliver their presentation, you not only reduce the impact but it almost always doesn’t allow time to have the impact you hoped for.
Allow time for the keynote speaker to sound check. This is critical. If you cannot hear the conference speaker properly, the entire presentation will be tainted . There’s nothing worse than trying to listen to someone when the microphone keeps cutting out or is distorted. People simply lose interest and then you’ve wasted your investment.