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[CASE STUDY] A keynote conference presentation like nothing they’ve ever seen – Case Study 1

| General

jez rose the behaviour expert provides memorable, entertaining keynote presentations for business on achieving customer service excellence

The Research and Development Team at newly-formed Mondelez (the brains behind the hugely popular Tassimo hot drinks machines), needed a professional speaker to present at their annual conference. Their brief was quite specific: to engage staff at all levels, consisting of a mixed audience, mostly engineers, and to focus on the role individuals play in changing behaviour, enhancing collaboration between individuals within the team and unleashing the power of people.

They invited me to present a 60 minute keynote presentation for a small group of just 120 people.

The result can probably be best summed up by my client: “The feedback here has been quite amazing,

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Take this free compatibility test to help determine your personality

| News from Jez’s Farm

jez rose is the behaviour expert who established insider expert, the members-only club designed to help people get the most out of themselves and their teamThis free compatibility test will help you understand more about your personality and also determine if our exciting online training portal, Insider Expert, will be a bore or brilliant for you.

Simply answer “yes” or “no”…..

1. When stopping to talk to someone on the street, do you remove your sunglasses?

2. Do you prefer to do your own gift-wrapping instead of using the shop’s?

3. Have you ever changed your style of handwriting?

4. Do you think nothing of throwing out wilted flowers, but hesitate to discard a plant past its prime?

5. After throwing a party, do you mentally

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Why I’m proud of what I do

| News from Jez’s Farm

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It’s sometimes difficult when you’re so passionate about what you do, to not become blinkered by your own excitement and enthusiasm. After all, it doesn’t really matter whether we think we’re great at our job or not – you’re only as good as the last impression you made.

And in my case that can be in front of anything from 50 business executives, 600 sales people or 2,500 teachers – so it’s quite often a pretty big deal. But what I am truly grateful for, is how proud I am of what I do. I get an immense amount of satisfaction out of knowing that every day I wake up, The Behaviour Expert genuinely makes a difference to people’s lives. Hundreds of people each year contact me after they’ve attended one of my learning experiences to tell me that they’re inspired; motivated and have had their passions reawakened. They tell me they’re happier, more driven and enjoying their job more because of things I’ve said. That really is an awesome feeling.

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“Jez Rose is mad – but he’s the best!” – Why does it work?

| Corporate: Speaking & Hosting

Some people have said my style is “unconventional”; “out of this world” and “highly energetic” – in fact a client recently said of me in their industry magazine: “Jez Rose is mad – but he’s the best!”. I know my presentations are fun, as that’s intentional, but there’s a serious, scientific foundation to my method…

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Humans have pretty poor attention spans, generally. Getting 250 people together in a room, each with their own desires, learning needs and interests means you’re always going to struggle with maintaining everyone’s attention. Natural peaks and drops in the attention of your delegates is normal, however, it can be quite dramatic. The graph below shows how attention span dwindles over time and is immediately perked after a break – that’s why everyone charges out at the slightest hint that there is a coffee break approaching – they need it!

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Getting the most from an external speaker – the secrets to hiring a good conference speaker

| Corporate: Speaking & Hosting

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For the full article, head over to the Free Resources area at www.thebehaviourexpert.com!

When choosing a keynote speaker to speak at your conference or event, it is important to view it as the important investment that it is.  I have heard of – and seen – many professional conference speakers with excellent reputations and glowing testimonials, deliver presentations that are not well received.

These secrets will help maximise your ROI and ensure you get the best from your chosen business speaker:

As a recent client of mine from P&G quite rightly said to me: “time is of secondary importance”.  Cut the speaker’s allotted time at your peril. Professional conference speakers spend a lot of time and effort perfecting their presentation to create something powerful, which hopefully inspires and motivates: you are investing in a specialist in their field to speak to you.  If you reduce the time the speaker has to effectively deliver their presentation, you not only reduce the impact but it almost always doesn’t allow time to have the impact you hoped for.

Allow time for the keynote speaker to sound check.  This is critical.  If you cannot hear the conference speaker properly, the entire presentation will be tainted .  There’s nothing worse than trying to listen to someone when the microphone keeps cutting out or is distorted.  People simply lose interest and then you’ve wasted your investment.

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Complex Communication

| Nature, Nurture

Communicating effectively can be a really complex task – particularly with humans – because language plays such an important part.  Most of the time it’s overly complicated because there is either emotion involved, or too many words. Let me give you a fun example you can use to highlight the point with your team:

What sentence has the word ‘and’ 5 times in a row and makes perfect sense?  Have a think…

The landlord of The Hairy Dog and Wet Duck pub

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