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Why CSR and Why Now? Sustainability As a Source of Connection in Crisis

Why CSR (Corporate Social Responsibility)?

In short – why not? Aside from any ethical or moral arguments, starting a journey to becoming g a “responsible business”; taking into consideration ways your organisation can help others, or at least champion or support good causes, is actually a smart and considered commercial decision, too. According to Business Case for Purpose, companies with a clearly defined sense of purpose are up to 50% more likely to successfully expand into a new market. 

Actively creating a sustainability project, or considering how your business might be seen to be more responsible, engages existing employees; is more attractive to graduates and individuals with a greater sense of work ethic, and is welcomed by key stakeholders as a sign of future protection. It’s also a PR and marketing department’s dream!

Why Now?

In any time of uncertainty; period of change, or moment of reflection, humans need something to believe in: something to positively capture our attention and inspire us. Off the back of Brexit, our attention is now dominated by Corona virus. While both of these newsworthy events rightly demand our attention, it is important that we also experience hope and share our attention with projects that provide solidarity, togetherness and champion the greater good. The media almost always report the forces for change that are negative and oppressive – but a force for change can be positive, too.

Corporate Social Responsibility (CSR) was for a time a very simple lip-service phrase that could be added to company websites; slotted neatly into corporate values, and promoted as a “focus”. However, simply talking about being a responsible business is no longer enough: staff, stakeholders and customers want – and need – to see results.

We are more well informed than ever when it comes to the many ways a business can benefit their local communities; contribute to global societies, or improve both local and wider environmental impact, for example.

So, the question turns to “why bees?”. The global pollinator (and indeed wider wildlife) population is in decline. We must act to do something about it. Honeybees are solely and directly responsible for pollinating approximately one third of food in the human food chain and, like other pollinators, are critical to maintain and secure the balance of the ecosystem.

“According to various recent studies global insect decline is in abundance of 50-75%” [Soil Association, 2019]

At my farm, Bees & Co., we are working to actively reverse the decline of the native British honeybee and have provided ways for businesses like yours to actively engage with that by adopting a working honeybee hive here on our award-winning farm. In 2019 we became the world’s first certified carbon neutral honey farm – here’s why businesses across the UK :

  • Topical and popular content from a cost-effective sustainability and CSR solution
  • You’ll be actively playing a key role in making a positive and immediate environmental difference
  • Unique, refreshing and shareable digital content, including regular updates on your hive for culture engagement, marketing and PR
  • Play a role in helping to reverse the decline of Britain’s pollinators and the rare native British honeybee
  • Your brand’s very own 100% British, award-winning honey – jarred and delivered to you at the end of the honey season

There are many exciting possibilities to help engage, enthuse and excite al those connected with your business, whilst simultaneously helping to make a statement about your true corporate values and ethics with a tangible difference. Choosing the environment is topical, newsworthy and globally supported. Take a look at www.BeesforBusiness.com to watch the video and download a free information guide to help you supercharge your CSR.

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